October 29, 2025 — After 25 years of leadership in thenutraceutical and pharmaceutical industries, Gencor is now Saanroo®, marking anew era focused on science-backed wellness solutions. This rebrand reflects thecompany’s renewed commitment to delivering innovative, evidence-basedingredients for nutraceuticals, beauty and cosmeceuticals, healthcarepractitioners, and the functional food and beverage industries.

While thecompany’s nutraceutical division transitions to Saanroo, Gencor Pacific willcontinue to operate as the pharmaceutical arm, maintaining its legacy ofscientific rigor and quality in pharmaceutical solutions.

“Saanroorepresents the next chapter in our journey—a brand built on proof, notpromises,” said John Quilter, CEO of Saanroo. “Our mission is simple yetpowerful: to help people live longer, healthier lives through wellness that istruly proven.”

The name Saanroo comes from the Tamil word“sanru” சான்று. Tamil Nadu isa state in India where Tamil is spoken and where our founders originate,inspiring our success over the past 25 years. We altered the vowels to improve the pronunciation of “Saan” plusthe suffix ‘roo,’ which signifies lightness and memorability. This modern yetrooted meaning translates to ‘Proof, Testimony, Evidence.’

The brandmark is formed from a series of dot molecules that flow together to create an‘S’ in the shape of infinity, symbolizing movement, connection, and constantevolution. The circles within the mark are intentionally imperfect, expressingthe realistic organic quality that reflects the Saanroo ethos.

The threemain colors are included in the brand mark, blending the visual identity andsymbolizing the company's various aspects: blue for its pharmaceutical history,green for its leadership in nutraceuticals, and yellow for its deliveryinnovation and technology, which it promotes in the global market.

“We are soproud to launch our nutraceutical division as a separate company,” saidRamasamy Venkatesh, Managing Director of Gencor Pacific. “This move marks astrategic expansion in bridging the scientific integrity of pharmaceuticals andnutraceuticals to deliver safe, innovative, and efficacious ingredientsolutions for our customers and partners.”