Benefits and market opportunity

Gencinia® is an extract of Coccinia Cordifolia (Indica). 

Gencinia is the branded name for Gencor’s Coccinia Cordifolia (Indica) extract. Coccinia Cordifolia is a vegetable that has long been part of the human diet in India (known by common names such as ivy gourd and baby watermelon) and has been clinically shown, when used as part of the diet, to help maintain a healthy blood sugar level.* 

How common stressors impact blood sugar levels

The increasing incidence of conditions, such as diabetes and hypertension, indicate that the body’s ability to deal with accumulated stressors, including lack of sleep, environmental toxins and poor diet, is in decline. The body works hard to maintain the right levels of glucose (blood sugar) in the circulatory system. After eating, the body releases insulin, a hormone that instructs the cells to increase their uptake of fuel (glucose). Modern diets, high in processed foods with high glycemic loads, eventually weaken the body’s ability to regulate itself. The body can then become resistant to insulin or may stop producing enough insulin, both of which can prevent the cells from receiving the fuel they need. Gencinia delivers natural support for healthy blood sugar levels in adults across the lifespan.*

Incorporate Gencinia in product formulations designed to maintain healthy blood sugar levels.* 

Clinical research

Human Clinical Study

Study results: A 60-patient, double-blind, randomized, placebo-controlled clinical trial was conducted using Gencinia®. The trial lasted for 90 days and the subjects were between 35−60 years of age. Subjects in the active group received a dosage of one gram of Gencinia per day. When taken along with dietary and physical activity advice, Gencinia showed statistically significant support for: 

  • Fasting blood glucose levels*
  • Post-prandial blood glucose levels*

Citation: Kuriyan R, et al. 2008. Effect of supplementation of Coccinia Cordifolia extract on newly detected diabetic patients. Diabetes Care, vol. 31, 216220.

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Approved health claims

The following structure-function claim for Gencinia is provided here for informational purposes only and should be reviewed by your legal counsel prior to use in marketing materials, including product labels. 

  • Helps maintain healthy blood sugar levels*
  • Contributes to cardiovascular health*
  • Supports healthy insulin sensitivity*